Interactive Marketing Summit
Golden Valley Country Club
7001 Golden Valley Road, Golden Valley
8am - Noon
7:15 Registration and Hot Breakfast
$99
PROGRAM AGENDA:
8:00 AM Keynote and Emcee: Tyler Olson, SMCpros
8:25 AM Website Optimization Strategies
Moderator: Brock Ray, Circadian
Jake Dietrich, Three Deep Marketing
Chris Pollard, MIMA
Andrew Steingas, Frontier Web Development
• Understanding Analytics
• The Importance of Content Management Strategies
• How to Brand your Website
• Blogging to Drive Customers to your site
• How to utilize Video on your website
• How to use White Paper for expert opinions
9:05 AM Email Marketing
Moderator: Brock Ray, Circadian
Adam Fisher, MNCAR
• Broadcast Email vs. Individual Email Marketing
• Update on Spam Laws
• The importance of Database Management
• Newletters and other Public Relations Efforts
• Email System Comparisons and how to select a provider
9:40 AM Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Lisa Hirst Carnes, Arcstone
Wendy Nimitz, Ingenuity Marketing Group
Carie Otto, University of St. Thomas
Jake Dietrich, Three Deep Marketing
• What is the difference between SEO & SEM
• How to engage a vendor that will deliver results
• What you need to know about Pay Per Click
• Affilated Programs & Networks
• Link Building
10:20 AM Break
10:50 AM Reputation Management
Moderator: Andrew Eklund, Ciceron
Daniel Sundquist, Arcstone
Rachel Gold, Ingenuity Marketing Group
• The importance of Online Monitoring in todays market
• How to properly dispute online criticism and come to a resolution
• How to Get Positive Reviews
• How to Handle a bad review
11:20 AM Social Media for 2011 & Beyond
Moderator: Tyler Olson
Holly Matson, Bolin Marketing
Susie Eckstein, University of St. Thomas
Allan Evans, FirstTech
Jake Nyberg, Three Volts
• The Ins & Outs of: Facebook, Twitter and LinkedIn and how to manage them
• New Social Media Platforms that you should understand:
- Google Plus
- Quora
• Strategies for engaging Social Media
• Social Media Policies that organizations should consider
12:00 PM Adjourn & Networking
| 
